Description
Search, Shopping and Demand Gen campaigns managed end to end.
搜索、购物与需求开发广告的端到端代运营。
What we do · 服务内容
1
Campaign-type selection
结合品类与客单价，给出广告类型与优先级的建议。
2
Account & keyword architecture
搭建账户与广告组结构，整理关键词与否定词清单。
3
Conversion tracking
配置 Google Ads 标签与 GA4 转化，核对归因口径。
4
Copy & asset testing
广告文案与素材组测试，按表现迭代。
5
Search-term & budget review
搜索词报告排查与预算调配。
How we work · 合作流程
- Brief & scoping — 需求沟通：明确投放目标、目标市场、预算区间与合规要求。
- Account & tracking setup — 账户与跟踪准备：完成开户或权限接入，部署转化跟踪。
- Creative direction — 素材与落地页建议：给出素材方向、文案或脚本初稿与落地页检查项。
- Launch & daily optimization — 投放执行与日常优化：上线投放，并按数据调整出价与预算。
- Review & reporting — 复盘与报告：输出周报或月度复盘，同步下一步计划。
Pricing & scope · 报价与范围
报价方式：面议。费用取决于投放渠道数量、目标市场、月度广告预算规模与素材制作量，我们在了解需求后给出报价与执行周期。我们不承诺具体的投放效果、转化量或投资回报 — 广告结果取决于产品、价格、市场竞争与预算等多种因素。
Pricing: on request. The fee depends on how many channels are involved, the target market, the monthly ad budget and the amount of creative work. We confirm the quote and the engagement timeline after reviewing your brief. We do not promise specific delivery, conversion volumes or return on ad spend — advertising outcomes depend on the product, the price, the competitive set and the budget.
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