A16A Growth Studio

Advertising & Growth Services

广告与增长服务

Paid advertising, search optimization and private-domain growth, run by our own team. Seven services, one place, every one quoted on request after we have read your brief. We do not publish a rate card, and we do not promise a result we cannot control.

  • 7 Services
  • 2 Groups
  • On request Quoted per brief
  • Real users Only, no bots
Full-channel ads management — the widest scope of the seven.

What this is 这是什么

A16A sells furniture and home goods, and alongside the catalog we run a growth service: paid media on three platforms, organic search on two, and private-domain audience building. The work is done by our own team under the A16A name, not subcontracted.

These seven services are not goods, so they behave differently from everything else on the site: no cart, no checkout, no stock. You describe what you are trying to sell and to whom, we come back with a scope, a fee and a timeline, and nothing is charged until that is agreed in writing.

The first conversation is a scoping call, not a sales call. If we think the budget is better spent somewhere else, we will say so.

The services 全部服务

Each card opens that service's own page with its scope, its deliverables and its enquiry route.

Paid media 付费广告代投

Full-Channel Ads Management

广告代投(全渠道)

Managed advertising across Facebook, Google and TikTok — account setup, creative direction, bidding and reporting in one comparable plan instead of three disconnected ones.

  • One plan, three channels 多渠道整合投放
  • Account setup & conversion tracking 账户搭建与转化跟踪
  • Daily optimization, monthly review 日常优化与数据复盘
面议 On request Details

Facebook Ads Management

脸书广告代运营

Ongoing management for Facebook and Instagram — account and Business Manager preparation, pixel and conversion events, audience strategy, bidding and periodic reviews.

  • Ad account & pixel setup 广告账户与像素配置
  • Audience and creative direction 受众与素材方向策略
  • Daily bidding, weekly review 日常出价与周度复盘
面议 On request Details

Google Ads Management

谷歌广告代运营

Ongoing management for Google Search, Shopping and Demand Gen — account structure, keyword architecture, conversion tracking, copy testing and budget allocation.

  • Search & Shopping structure 搜索与购物广告架构
  • Keyword and copy architecture 关键词与文案结构
  • Search-term mining 搜索词排查与优化
面议 On request Details

TikTok Ads Management

TikTok 广告代运营

Ongoing management for TikTok Ads — account preparation, event tracking, short-video creative direction and script drafts, audience and placement strategy, and bid tuning.

  • Short-video creative & script 短视频素材方向与脚本
  • Audience and placement strategy 受众与版位策略
  • Bid tuning and review 出价优化与效果复盘
面议 On request Details

SEO & private-domain growth 搜索优化与私域获客

Google SEO Optimization

谷歌 SEO 优化

Organic search work for Google — technical and on-page audit, keyword and content architecture, indexing, page speed and internal linking, reported monthly against impressions, clicks and ranking movement.

  • Technical & on-page audit 技术与页面结构诊断
  • Keyword and content architecture 关键词与内容结构规划
  • Indexing, speed and internal links 收录、速度与内链优化
面议 On request Details

Bing SEO & Search Ranking

必应搜索排名优化

Organic search work for Bing — Webmaster Tools setup, crawl and indexing clean-up, ranking and click-through tuning. Worth running alongside Google: the same content effort covers a second search surface with noticeably less competition.

  • Webmaster Tools setup 必应站长工具接入
  • Crawl and indexing clean-up 收录与抓取问题排查
  • Ranking and click-through tuning 排名与点击率优化
面议 On request Details

Private-Domain Traffic Building

私域流量获客(打粉)

Turning paid and organic traffic into an audience you own, held in WhatsApp and your email list — opt-in path design, first-contact scripts, list and community operations, and repeat-purchase follow-up. Real users only: no bots, no automation software, no fake accounts.

  • Ad-to-chat conversion path 广告到聊天的承接链路
  • First-contact scripts 首次沟通话术设计
  • List, community and repeat-purchase ops 名单、社群与复购运营
面议 On request Details

How the work runs 合作流程

Two ladders, because a paid campaign and a search program do not move at the same speed.

How a paid campaign runs 付费投放的执行流程

  1. 01

    Brief & scoping

    需求与范围沟通

    We start from the product, the margin and the target market, and agree what a good month looks like before any budget moves.

    从产品、毛利与目标市场出发,先约定「什么样算达成」,再开始花钱。

  2. 02

    Account & tracking setup

    开户与转化跟踪

    Ad accounts, business manager, pixel and conversion events configured and then verified end to end, so the numbers we optimize against are real.

    广告账户、商务管理平台、像素与转化事件逐一配置并端到端验证,确保优化依据的数据是真的。

  3. 03

    Creative direction

    素材方向与脚本

    Audience and angle planning, plus copy and short-video scripts for you to shoot or approve. We direct the creative; you keep the final say.

    受众与切入角度规划,并提供文案与短视频脚本供你拍摄或确认。我们给方向,最终由你定稿。

  4. 04

    Launch & daily optimization

    上线与日常优化

    Campaigns go live, budgets are paced, bids and placements are tuned day to day and unproductive search terms are cut.

    广告上线,预算节奏、出价与版位逐日调整,砍掉不出单的搜索词。

  5. 05

    Review & reporting

    复盘与报告

    A monthly read on spend, delivery and cost per result, with next month's plan attached. No result guarantees, only what the account actually did.

    每月复盘消耗、投放与单次成果成本,并附下月计划。不承诺效果,只报账户真实表现。

How search and private-domain work runs 搜索优化与私域获客的执行流程

  1. 01

    Brief & baseline audit

    需求沟通与基线诊断

    A crawl, index and on-page audit, and a baseline of where the site actually ranks today for the terms that matter. The baseline matters: without it nothing later can be shown to have moved.

    抓取、收录与页面诊断,并记录核心词当前的真实排名基线。没有基线,后续任何变化都无从对比。

  2. 02

    Technical foundations

    技术与收录基础

    Indexing, page speed, internal links and structured data. This is the part that lands early and costs nothing to maintain.

    收录、页面速度、内链与结构化数据。这部分见效早,且维护成本最低。

  3. 03

    Keyword & content plan

    关键词与内容规划

    The terms worth targeting, mapped onto pages, with the gaps marked and the pages that compete with each other called out.

    筛出值得做的词并映射到页面,标出内容缺口与互相打架的页面。

  4. 04

    Execution

    执行落地

    Content goes out on a schedule and listings and profiles are kept consistent across the surfaces that feed the search index.

    内容按节奏发布,并保持各搜索入口对接的资料一致。

  5. 05

    Measurement & review

    数据衡量与复盘

    Impressions, clicks and ranking movement, month over month, with next month's priorities. We will say plainly when a month did nothing.

    按月汇报展现量、点击量与排名变化,并给出下月优先级。某个月没起色,我们会直说。

Questions we get before the first call 常见问题

How is a fee worked out? 费用是怎么算的?

Every service is quoted on request. The fee depends on the scope, the target market, the monthly ad budget and how much creative work is involved. Tell us the brief and we come back with a figure and an execution timeline. We do not publish a rate card, because a rate card that ignores your budget would be a guess.

所有服务均为面议。费用取决于服务范围、目标市场、月度投放预算与素材工作量。你把需求说清楚,我们给出报价与执行周期。我们不挂价目表——脱离你的预算和范围的价目表只是猜。

Is the advertising budget included in the fee? 投放预算包含在服务费里吗?

No. The media budget is paid by you, directly to the advertising platform. Our fee covers the management work: account and tracking setup, strategy, creative direction, day-to-day optimization and reporting. Keeping the two separate is what lets you stop or scale the spend without renegotiating the service.

不包含。媒体投放预算由你直接支付给广告平台。服务费只覆盖管理工作:开户与转化跟踪、策略、素材方向、日常优化与汇报。两者分开,你调整投放规模时不必重谈服务。

How soon should we expect to see anything? 多久能见效?

Paid campaigns start delivering within the first week, and the first meaningful read on cost per result usually arrives after two to four weeks of data. Organic search is slower and we will not pretend otherwise: the technical work lands early, but ranking movement generally takes months of consistent publishing. Anyone quoting you a ranking date is guessing.

付费广告第一周内就会开始投放,单次成果成本通常在积累两到四周数据后才具备参考意义。自然搜索要慢得多,我们不会粉饰:技术修复见效早,但排名变化通常需要数月持续产出内容。任何给你一个"排名达成日期"的人都是在猜。

Can we start with one channel and add more later? 可以先做一个渠道,之后再扩吗?

Yes, and most clients do. Starting with the single channel that fits the product, then adding the others once the first one is producing a cost per result you are happy with, keeps the budget concentrated instead of spread thin across three platforms at once.

可以,多数客户也是这么做的。先用最贴合产品的单一渠道跑通,等第一个渠道的单次成果成本达到你能接受的水平,再叠加其他渠道。这样预算集中,而不是一上来就被三个平台摊薄。

What do you need from us to begin? 开始合作需要我们提供什么?

Access to the ad accounts and to analytics, a product or service we can actually sell, and one person on your side who can approve creative. We send a short checklist once we have your brief. Private-domain work additionally needs the messaging or email channel you want the audience held in.

广告账户与分析工具权限、一个确实能卖的产品或服务,以及你这边一位能对素材拍板的人。收到需求后我们会发一份简短清单。私域获客还需要你指定承接受众的即时通讯或邮件渠道。

Do you guarantee results? 你们保证效果吗?

No, and nobody honestly can. Ranking positions, follower counts and returns depend on factors outside any agency's control — platform policy, competitors, seasonality, your pricing. What we commit to is the scope of work described above and an honest monthly read on what it produced. If that is not the answer you were hoping for, we would rather say it now than after the first invoice.

不保证,任何诚实的服务方都不会保证。排名位置、粉丝数量与回报取决于平台政策、竞争对手、季节性与你的定价等不受服务方控制的因素。我们能承诺的是上述工作范围,以及每月如实汇报它产生了什么。如果这不是你想听的答案,我们宁愿现在说,而不是等第一张账单之后。

Quoted, not priced 面议,不挂价目表

Nothing here carries a number, because a management fee that ignores your budget, market and scope would be a guess dressed up as a price. Ask, and we look at the brief before quoting.

这里不标数字:脱离预算、市场与范围的报价,只是把猜测包装成一个价格。你来说明需求,我们看过之后再报价。

Real users only 只用真实用户

Private-domain work uses real traffic and content operations. No bots, no automation software, no fake accounts — that is a rule, not a preference, and it applies to the whole service line.

私域获客只用真实流量与内容运营:不使用机器人、群控软件或虚假账号。这是规则不是偏好,且适用于整条服务线。

No performance promises 不承诺效果

Advertising, search ranking and audience growth are all probabilistic. We will not quote you a ranking position, a traffic figure or a follower count, and we would rather decline the work than imply we could.

广告、搜索排名与受众增长本质上都是概率事件。我们不会向你承诺排名位置、流量数字或加粉数量;与其暗示能做到,我们宁可不做这单。

Tell us what you are selling

Send us the product, the market you are aiming at and roughly what you are willing to spend per month. We will reply with a scope, a fee and a timeline — or with an honest "this is not the right channel for you".

所有服务报价面议:费用取决于服务范围、目标市场、月度预算与素材量,我们在评估需求后给出报价与执行周期。我们不承诺具体的广告效果、搜索排名位置、自然流量或加粉数量;私域获客只使用真实流量与内容运营,不使用机器人、群控软件或虚假账号。 Every service is quoted on request: the fee depends on the scope, the target market, the monthly budget and the amount of creative work. We confirm the quote and the timeline after reviewing your brief. We do not promise specific ad performance, search ranking positions, organic traffic or follower counts, and private-domain work uses real traffic and content only — no bots, no automation software, no fake accounts.

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